"Perspective in Pop Culture" by Amanda M. Zimmer, February 2011


I began with a photograph that I took of a hood of a Ben & Jerry’s truck with the words “Ben & Jerry’s Ice Cream” flipped backwards horizontally. The reason for this was if the hood was seen in the reviewer mirror of a car, it would be seen correctly. This gave me the idea of different perspectives. I took this idea into my creation of the video. I decided to find videos that represented popular media in today’s culture. And from those videos, I would manipulate them into a different perspective yet the viewer’s brain would be able to recall the correct form of the media and change it back to the original, like the mirror did to the truck hood’s words.

I took the trailer from the popular movie “Inception” and had the video play backwards while the audio played as normal. I took the video highlights of the most watched game this NFL season of the Eagles and Giants and made it play at 4 times the normal speed. I took the popular music video “I’m on a Boat” by the Lonely Island and replace the original audio with an A cappella version of the song.. I took a segment clip of the David Letterman show and flipped the video frame backwards horizontally.

The idea of the perspective of all of these videos were changed yet certain elements of the video remained the same and allowed for the video to be recognized in its original form, even though it was changed.

Original Artwork: "Ben & Jerry's Flipped" by Amanda M. Zimmer - October 2010

Original_Art_Image.jpg

For Exhibition:

Perspective in Pop Culture

Spring 2011
Amanda M. Zimmer
ARTS 235
Perspective in Pop Culture began with a photograph the words “Ben & Jerry’s Ice Cream” flipped backwards horizontally so if seen in the reviewer mirror, it would be seen correctly with the idea of different perspectives. The idea of the perspective of all of these videos were changed yet certain elements of the video remained the same and allowed for the video to be recognized in its original form.