FA1071 New Media Digital Art: Project Evaluation Rubric
Project Name:


Date:



Student Name:


Grade:

















Project Criteria
Excellent: A+/A/A-
Good: B+/B//B-
Needs Work: C+/C/C-
Poor: D+/D/D-
Failing: F
Not applicable
Technology and Technique
Utilizes relevant technology with clear evidence of creativity. Accomplishes technical aspects of the assignment with excellent execution. Demonstrates control over the technological elements and techniques of the assignment. Problem- solving is evident and successful.
Utilizes relevant technology proficiently. Demonstrates control of technological elements of the assignment and has mastered the techniques necessary to complete the project. There may be some technical problems, but they don't interfere with the project as a whole. Problem-solving is evident, but not always producing successful outcomes.
Utilizes relevant technology with evidence of struggle. Lacks control of technological elements and has insufficiently learned the techniques necessary to complete the project. Technical problems interfere with the project as a whole. Problem-solving, if evident, is mostly unsuccessful.
Cannot utilize relevant technology. Lacks control of technological elements and or has not learned the techniques necessary to complete the project. Technical problems dominate the project as a whole. Problem-solving is absent.
Technical problems have profoundly interfered with execution of the project. Student demonstrates no understanding of the relevant technological processes.


Presents work in finished form with clear sophistication. All requirements of the assignment are met.
Presents work in finished form as outlined in the assignment.
Some requirements of the assignment are overlooked. Final presentation is poorly considered.
Requirements of the assignment are overlooked - project has major technical problems. Final presentation is messy and poorly considered.
The requirements of the assignment are not met.

Process
Demonstrates strong vision regarding representational issues in choice of materials at the intermediate stage of project in conversation during mid-critiques. Creatively addresses problems as they arise and redirects project in a positive way.
Demonstrates engagement with representational issues in choice of materials at the intermediate stage of project in conversation during mid-critiques. Addresses most problems as they arise and is able to redirect if needed.
Demonstrates weak engagement with representational issues in choice of materials at the intermediate stage of project in conversation during mid-critiques. Struggles to address problems as they arise and changes topic rather than solve problems.
Demonstrates little engagement with representational issues in choice of materials at the intermediate stage of project in conversation during mid-critiques. Unable to address problems as they arise and changes topic rather than solve problems.
Work process is not evident. Problems stymy further work.

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FA1071 New Media Digital Art: Project Evaluation Rubric
Approach and Risk
Demonstrates a willingness to take risks in interpreting the assignment. Student demonstrates ability to find independently-generated and meaningful solutions. A clearly expressed personal interpretation of the assignment shows sophistication and insight.
Demonstrates a willingness to take risks in interpreting the assignment. Ideas are promising but are lacking in clarity or originality.
The project demonstrates lack of insight and interpretation falls into visual cliche, but there is some evidence of independent re-evaluation.
The project reiterates visual cliches and does not show evidence of critical engagement.
Project demonstrates no evidence of conceptual interpretation of the assignment.

Visual and Verbal Articulation
The formal, structural, or compositional aspects of project are clear, well- constructed, innovative, and support the concept of the project. The images are visually compelling and offer unanticipated solutions.
The formal, structural, or compositional aspects of project are generally clear and appropriate, largely well-constructed, and more often than not support the concept of the project. The images offer well-managed solutions.
The formal, structural, or compositional aspects of project need work. Choices are unclear and disconnected from each other and the concept of the project. Details are overlooked or insufficiently rendered.
The formal, structural, or compositional aspects of project need work. Choices are weak and bear little evidence of connecting to the concept of the project. Major errors are evident and the images are messy or unworked. Attention to details is absent.
Shows minimal or no attention to the formal, structural, or compositional aspects of project. Choices are weak and bear no evidence of connecting to the concept of the project. Multiple major errors are evident and the images show no evidence of comprehension of the project.


Demonstrates ability to assess and evaluate own work during critique with clarity and insight. Able to articulate the questions and choices that produced the final product and assess the flaws and strengths of the project or process.
Demonstrates ability to assess and evaluate own work during critique clearly. Able to articulate some of the questions and choices that produced the final product and assess the flaws and strengths of the project or process.
Demonstrates incomplete ability to assess and evaluate own work during critique. Demonstrates lack of insight in describing the questions or choices that produced the final product.
Demonstrates poor ability to assess and evaluate own work during critique. Unable to describe the questions or choices that produced the final product.
Unable to articulate the process of working or evaluate the flaws and strengths of the project or process.