Instructional video as art



For this project, you will work in groups of 2 to 3 and create a work of video art that also functions as an instructional video. In the history of video art, many works can be read as instructional videos of sorts. In the early days, artists were interested in pushing the limits of video technology and encroaching on the cultural stalwart of mass media. These two things created a video counterculture, one which, in many ways, persists to this day. As you look at the examples, read these works as instructions, and ask yourself: what are these works trying to instruct?

Your video does not need to look like these, though you may use one as a jumping off point. Look at the pervasive culture of video as it looks today. How is it similar? How is it different? One of the most useful aspects of internet video in the myriad of instructional videos available. What slight changes to these could make them function as art? Build upon the last project: look at instructional videos as they exist in the world, how might you recontextualize them to make them have new meanings? Remember to title your work as you are making it. A good title can add direction and help you develop the concepts in the work.

Your video needs to be at least 3 minutes long, and must contain at least 75% original video shot by you. You may use your phone or the resources we have available on the lab for checkout. Remember, push boundaries and look to get beyond cliche and obvious solutions. You may use any technique we learn in class, and if you have an idea for a specific style, like animation or motion graphics, let me know and we can see what we can do.



In addition to the final instructional video, you will complete 2 short exercises.

Exercise1: Re-cut a found video so the new one is radically different in tone, tempo and meaning. Use video from archive.org, and create a 1 minute video. Edit both a segment of the original video and your re-edit into one clip. We will go over exporting in class lecture 2


Reading: read this article and answer this question on your wiki page in at lest 500 words: What would Krauss' thesis be , and how would it differ, if she were writing this article in 2017?




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Some student work: