Station+Identification

= = =Assignment 3= =Network Awesome Station I.D.=

Historically, network “idents" are used to convey the importance and relevance of the network to the viewer. Early indents were usually still logos with a serious male voice reading the station call letters in order to convey a sense of gravitas. As tools of animation and motion graphics grew, so did the complexity of the idents. Early “scanimate” and computer graphics propelled the look of these spots into the “future”, and many stations adopted the epic fly-throughs and glowing edges we are familiar with today. The movements through space and around monumental letters were used for drawing the viewer “into” the televisual world.

As cable and niche stations proliferated, network indents began to vary. Stations like the Cartoon Network and Comedy Central tailored their spots to reflect the specificity of the programming and audience.

For this assignment, you will design a “station identification” spot for Network Awesome. Station I.D. spots run between shows to remind the viewers what network or network affiliate they are presently watching. For this project, you will make a video 10 to 15 seconds long that can include any of the techniques we have studied. You must include both still and moving elements in your spot, and in some way, include video shot by you. We will discuss audio and video as components in the first lecture.

> > Broadcast TV has changed for the worse and isn't getting any better — we offer something different. Network Awesome is a new kind of online TV experience. We believe that finding quality videos should not be dictated by algorithms or demographics, but by personal recommendations from our international team of curators. We mine YouTube to present daily collections of videos that are funny, interesting, overlooked, or just plain cool.
 * From networkawesome.com/about :

As Network Awesome is a new type of network, one predicated on the idea of curation, the possibilities of in the design of your ident are relatively open. You will need to both define the style and content of your spot. Your spot does need to contain the familiar Network Awesome logo, and files will be provided for you to use.

As you would for any “client”, you must take the time to view all the parts of Network Awesome to get a feel for their mission, style, and content. You should strive as an artist and designer to integrate and compliment your vision with that of the network.

After the results are finished and uploaded to the class YouTube account, Jason Forrest, the founder of Network Awesome may view the results. In a previous semester, he choose several spots to run in a limited rotation on the network.


 * For next class:**

Watch www.networkawesome.com and look at http://networkawesome.com/mag/ and http://networkawesome.tumblr.com/ to get a feel for what the network is doing and the style it is doing it with.

Gather 20 inspirational elements for your project. These can be images, texts, videos or anything else that might inspire some aspect of your project. Think of it as a digital sketchbook or note pad. Post these objects to your wiki page.

Download the pdf on the right side of the page at http://www.fridgemonsters.com/storyboarding/storyboarding.asp Read the pdf and develop your own storyboard using the provided template.

For video, bring video files to class on flash drive.

media type="custom" key="25460942"

media type="custom" key="25460946"

media type="custom" key="25460952"

media type="custom" key="25460956"

media type="custom" key="25460970"

media type="custom" key="25460980"

media type="custom" key="25460994"

media type="youtube" key="ZuzTfQM4nYE" width="560" height="315"

media type="youtube" key="wTO3CKM2Yy0" width="560" height="315"

[|nostalgic logos]