Michelle+Pomerantz+Fall+2015

Michelle Pomerantz Fall 2015 Final Project media type="youtube" key="vyVFfI8IBhg" width="257" height="194"

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In this augmented reality, we start with a student daydreaming in a hallway. We then move onto an empty, unassuming locker. After the locker, we head towards a seemingly vacant classroom. Then class is over and it is time to exit the augmented reality. The exit sign veils a secret getaway, a hidden wish of a winter vacation. And then we see students walking off into a new reality. Skipping because they’re happy to be done with finals, walking into a trippy reality because without the worry of tests and exams, they’re imaginations can go crazy instead of keeping that space for Keynesian economics markets. The parts that I created were the lockers and the exit sign. The books in the locker are stacking because as we progress through our last weeks of the semester we finish up classes, putting the materials away because they’re no longer needed. The exit sign shows the ending of the semester, an oasis type scene appears behind it (it’s actually just Culebra, an island off the coast of Puerto Rico). Then there is a spot light on two students as they make their exits for the semester. The song //Kanye// is playing because of their wish for a hope that they aced exams; Kanye surely would have. They’re skipping because it is an impossibility to be sad while skipping (at least in my experience). The students are skipping out of this semester and into a much-needed break, happy to be finished and excited that their imaginations can be let out of their cages, hence the lighting, strobe light, and neon rain.

Directions for the Aura
 * 1) In the hallway to the left there will be an image of an elephant, this is the trigger image
 * 2) After this finishes there is a side hallway to the right, there are a row of lockers, go to locker 433 and hold you’re device close to the number’s, the locker number is the trigger image, hold phone vertically, mover device slightly to the right to see the overlay, wait until the locker is closed to move on
 * 3) Next go to the classroom on the opposite side of the wall of lockers, there is a flammable closet this is you’re next trigger
 * 4) Leave the classroom and the side hallway there is pathway that goes from Smith into Phillips use the exit sign above the door as the trigger image hold phone horizontally, after 5 seconds of a gif, a video will appear below it you may need to step back a little bit
 * 5) The end

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Cinemagraph

Shark in the Water Kinetic Typography media type="youtube" key="zqjd10CpJG4" width="560" height="315"         The author’s argument in this article about the velvet revolution and the hybridity of the new software created in this nineties transformation, is that the new software such as After Effects makes these techniques are much easier to generate using such programs. But also, the author, Lev Manovich, argues that the old techniques are not only used but combined with other older ideas as well as completely new techniques as well. Manovich brings up a great point, how talented some of the early directors were in creating effects. They did not have the technology or the graphic capabilities, yet they could layer images very well given their restrictions. The evolution of the technology in the nineties is almost alarming. The use algorithms that go into the production of this software is amazing to think about as well. Manovich also discusses the use of a “new hybrid visual language” (9). The idea that this art is so varied and diverse, not controlled by a lack of technology, has created a language is very interesting thought that Manovich presents. He also uses the word hybrid in two different ways. He uses it to talk about how the software allows new combinations that could not be done before; he also uses the word hybrid to show how the creations cannot be confined to only certain categories, but how it is now remixing the aesthetics of the digital art world. Manovich does write a few overly bold statements. He tells us how the use of the new software creates a new “culture species”(11) of art, and also believes the “software stimulates all media” (10). These statements seem somewhat overly assured about the revolution of digital art. Yes, the works are very unique to its individual field but I do not know if its fair to assume that has created an entirely new movement in art as a whole. But overall, in my opinion, he does do a good job at explaining the effect that the new software had on the amelioration of digital art, for the artists themselves. It was interesting point that Manovich made in calling the old digital art, pre the new software, as being more similar to collages but as the software progressed so did the subtlety of the different layers in the art. As I watched some of the examples he provided such as the Week-End by Jean-Luc Godard compared to Sheryl Crow’s music video, you cans see the change in the amount of intricacies with the new software compared to the old techniques. It is much more seamless and better quality. His explanation of the velvet revolution gave me a better understanding of impact of software in digital art. Final: With 7 Items not finished: Colorized and Retouched:

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