Conceptual+Strategy+Video

For this assignment you will select a contemporary artist (approved by the instructor) to research. The artist you choose must still be living (recently living is ok). Looking in books, magazines and the web, you must investigate that artist’s work, selecting a piece to “decode”, or define a conceptual strategy for that work. After you have deconstructed the work, you will design a video piece utilizing that strategy. You must take that strategy or process and make it your own, but there should be a clear understanding of how your work is related to the selected artist.

Your goal is to decode the "conceptual strategy" that was used to make the work you have chosen, then use that strategy to make a work of video art. Think of conceptual strategy like a formula, where each component of the artwork is a variable. Try not to confuse the conceptual strategy with for or content. Context is usually a good place to start.

Here are some good examples of conceptual strategies:

Transformative Strategies 1. Scale Change: Make an object or image larger or smaller 2. Re-interpretation: Changing style 3. Unusual Materials: Constructing an object out of surprising materials
=== Combinatory Strategies 1. Hybridization: Combining elements of multiple things === === Juxtaposition Strategies === === Extension Strategies 1. Projection: Taking things/ideas to logical or absurd conclusions, fiction and fantasy 2. Amplifying/magnifying: Exaggerating a phenomenon; making it larger than life 3. Elaboration: Spinning further meaning === === Distillation Strategies 1. Metonymy: Using a part to stand for the whole 2. Mapping: Organizing ideas and things/imagery graphically ===
 * 1) De-contextualization: Changing context of an object/image
 * 2) Collage: Juxtaposing imagery to develop/reveal a concept that unites them
 * 3) Assemblage: Juxtaposing objects to develop/reveal a concept that unites them
 * 4) Layering: Juxtaposing meanings through layering an idea or image onto another—making an image in the mode of something else
 * 5) Appropriation: Using an existing image or style to draw upon its meaning
 * 6) Reformatting: Using a format from outside art
 * 7) Mimicking: Using the methods of a non-art discipline

-Julia Marshall, Professor of Art Education, San Francisco State University

See some examples here: http://atimidmule.wikispaces.com/Coceptual+Strategy+Examples

Research Materials: Books: in the library Magazines: Art in America ​Art Forum ​Sculpture

When you pick an artist, there must be some written information on that artists work. An article, story, chapter or whole book would be preferable. You can not do this based on one picture of one piece, such as an ad for a gallery or a picture of a room in a design magazine. In addition, pick up some biographical information on the artist; you will need it for your statement.

Rules: The work you "decode" should __not__ be video or film. It can be any other medium. Your video should __not__ simply share the look of your artist's work. The works should share a conceptual link. Your video should be at least 3 minutes long. 3 minutes is a long time, factor this in to the initial idea, don't just pad a short video out. You can use any technique you like. Your video does not have to be a narrative movie, but it can be. Things like animation, text, performance and abstraction can also be used. You will write a 500 word statement describing your work and its relationship to the inspiration, and post both works and the statement to your wiki page.

Reading: read this article and answer this question on your wiki page in at lest 500 words: What would Krauss' thesis be, and how would it differ, if she were writing this article in 2015? Response due by class time on Tuesday, 4/10

Use the techniques we have studied. Combine Photoshop, GIF and video techniques in to your work!

=Project Timeline-= =4/3- Start research= =4/6- Have 3 found artworks posted to your wiki page. Note the artists name, date, and title of the work. Write what you think your conceptual strategy will be for each one. I will comment on your wiki page by Sunday.= =4/10- in class work day- be ready to shoot and edit! Krauss response due.= =4/17 in class work day=

4/24 video due
Here is a list of artists to get your research started. This is not an exhaustive list. You can find another artist you are interested in. Your research should start in the library with books and art magazines, then move to the web. You can find a lot of options by simply browsing the Corcoran collection of art books located on the first floor of the library.

Tom Friedman Los Carpenteros Rachael Whiteread Fred Tomaselli Tom Sachs Do-Ho Suh Joana Vasconcelos Tara Donovan Dennis Oppenheim Chris Burden Anne Hamilton Rebecca Horn Fischli and Wiess Tim Hawkinson Louise Bourgeois Tony Cragg Anthony Caro Mark di Suvero Andy Goldsworthy Anish Kapoor Yayoi Kusama Robert Lazzarini Richard Long Sol LeWitt Ron Mueck Isamu Noguchi David Nash Louise Nevelson Kiki Smith Tony Smith Kenneth Snelson Richard Serra https://en.wikipedia.org/wiki/List_of_contemporary_artists http://www.artnet.com/artists/

__**Note- Not all artists nor all works will be good for this assignment. Some artists/work lends itself to this kind of deconstruction, some don't!**__

Works from the article:

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Excerpt from Lynda Benglis Now: http://www.vdb.org/titles/now

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http://www.medienkunstnetz.de/works/mem/ https://www.sfmoma.org/peter-campus-says-you-cant-see-yourself/

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